I was looking for a more robust beef flavor. Also, good bone broth should be a gel at room temperature, this was a thick liquid instead. The price was too much for the product's shortcomings.I think it's a fad thing driving up the price. I bought it for times I was short on fresh stuff when I had a hard time getting to the grocery store. I have dried veggies to go with it for vegetable beef soup, or when I wanted to make some beef gravy. It probably is better than nothing if one is buying it for the extra collagen and amino acids, but still overpriced in my opinion.Ample collagen.Many of the bone broths have way too much salt to be healthy. This one turns into gel when its cold so you know it has lots of the good stuff. The salt level is reasonable so you can use it as is or add what works for you.I personally did not care for this bone broth but I should have been better about reading the sodium content. I bought it to drink in the morning after breaking a fast, the flavor was decent but it was so salty I could barely drink it without gagging. Not to mention I gained 2 pounds from fluid retention overnight and I feel it must be attributed to that. This product seemed to have good ingredients and would probably be good for cooking if you didn’t add any salt at all.I have tried several brands of bone broth, and this is by far the best tasting! I wanted to lose a few pounds before going on a cruise, so I tried the bone broth diet.. 1 day only bone broth, 3 days eating light. Within 2 weeks I had lost over 8 pounds and kept it off! I only gained 3 pounds on the cruise and have been able to take that off within a week of being home!Best way to lose weight... I never feel hungry!The broth isn't horrible, but the taste isn't good. Very washed out beef flavor.And how do you open this container??Delicious to drink as is! Drinking it to improve breast milk supply (just started to can’t speak on that) and was worried about the taste. However, it is very tasty and made with great ingredients!I was quite disappointed by this product I was making Julia Child's onion soup and thought this would enhace iy, but this broth had little flavor. I enhanced it with demi glace and more seasonings Very expensive for the quality